Choosing less expensive web design services will dramatically lower the quality of the website produced when your goals exceed your budget. On a website that is otherwise effectively written and optimized, the low-quality design might make visitors feel unconfident and reduce conversion rates.
[BUDGET/GOALS = PRODUCTION QUALITY]
On one hand, if you design a website on a tight budget, you’ll find that your website will only meet very few of your goals. On the other hand, some clients realize that building websites that will satisfy all of their goals will put a tremendous strain on their budget.
An expert web designer can balance your goals and budget in the best possible way. But neither of those two matters to the person who visits your website.
Your website’s visitors aren’t interested in your goals or budget. They are simply interested in the data that search engines claim they will find on your website. Do you really care how much money your preferred pizza shop spent developing its website when you order pizza?
Have a clear understanding of your website’s purpose before setting any goals. Each objective you select should address how it advances the primary purpose of the website.
A SHORT HISTORY OF WEBSITE GOALS
In the last 15+ years, a lot has changed, and the days when having a website would give you an advantage over your rivals are long gone. Once the majority of businesses had some type of website up and operating, a competition to see whose website looked better began.
The search engine result pages have become overly crowded because of the internet’s exponential growth. Website developers responded with SEO services, and Google responded with a search engine update that would only return websites that are located close to the visitor, dividing search engine results into confined geographic areas. Search engine result pages were less congested, for example, since if you searched for a plumber, Google would only show you list of plumbers in your neighborhood.
As internet kept expanding thus the Local Google update cannot resolve the problem of crowded search engine result pages permanently. As SEO became more competitive, websites with more backlinks and the ideal keyword density would appear at the top of Google without any, or very little, need for it due to their superior quality.
Since that time, Google has regularly updated its algorithms to ensure that high-quality websites appear first on search engine result pages. According to Google’s philosophy, high-quality websites should receive organic traffic from search results. Quality, however, is difficult to measure when using algorithms, which is why Google has subsequently rolled out all algorithmic improvements.
WHY SHOULD YOU CARE ABOUT ORGANIC TRAFFIC?
It’s simplest to convert visitors to customers who find your website naturally. They have the need already, and they are certain that you can meet their needs. After all, that is the reason they click the link to your website. Providing the client with the information they need is all that is required. This is referred to as “addressing visitor intent.” The reason a person came to your website is called their “visitor intent,” and satisfying that goal will encourage them to stay on your website and they can even become your client.
Addressing visitor intent should be your main priority when developing a website. Your entire set of objectives and spending plan should be based on satisfying visitor intent. A customer who buys your products or subscribes to your blog is a converted visitor, regardless of whether you run an e-commerce business or a blog about your travels.
ABOUT ADDRESSING VISITOR INTENT
We must first discuss Google’s goal before we can address visitor intent. Google’s goal is to foretell which websites would best respond to a given search query. I purposely used the word “websites” rather than “website” since Google aims to provide its consumers with a range of options, not just one. Google won’t want both of your websites next to one other if you copy the content of a competitor’s website. Most likely, the value that both websites offer to the search will be comparable, if not identical. Therefore, your website would not rank as well as it could.
There is only so much variety you can have between two websites competing for the same customers in the service market. Because of this, Google must highlight additional factors when ranking those websites in addition to website content. A number of factors come into play, including authority backlinks, customer reviews, citations, and mentions in social media.
Your rating is mostly determined by how likely it is that your website will successfully respond to particular search engine inquiries, as well as by how trustworthy it is overall and how effectively it addresses visitor intent. Two different types of visitor intents exist-
Informational intent- your website visitor is now conducting research,
Transactional intent- The visitor to your website wants to buy a service or product from you.
It is not hard to convert both of these two categories of visitors, which is what we want to do in theory. To avoid alienating visitors, it’s important to avoid going too far with the complexity of the information. FUD (fear, uncertainty, and doubt) is the best illustration of an informational intent that has been misused to convert visitors. FUD is not a viable marketing strategy. It’s a hostile takeover. Writing content that provides extra value and insightful answers to your visitors’ questions is always the best practice.
HOW TO ADDRESS VISITOR INTENT
Your website visitor will decide in around 4 seconds whether it is worthwhile to spend more time on your site. Bounce Rate is the proportion of site visitors who leave at or before that moment. The bounce rate, which reveals visitor confidence that your website contains what they are seeking, is an important measure for website optimization. For this reason, one of Google’s measurements is the bounce rate.
A low bounce rate proves visitors’ intent is well met. Consider what your visitors might be expecting. Do they understand what you’re selling? Are they just interested in your product’s prices, or do they also want to learn more about your business, the clients you serve, your work history, and what they may expect from you?
Try to think what details you would like to find on the website if, for example, you were looking for a new accountant. Check out your competition, make sure your website stands out, and avoid using the same words as your competitors, regardless of how excellent their material is. Call Just Consult at (778) 890-5444 for a free consultation if you want to optimize or redesign your current website.