Many people all over the world prefer to shop online and Canadians are no exception. Online sales in Canada had been going up steadily year after year and when the epidemic hit, many people shopping online doubled.

Shoppers are drawn to the internet for pure suitability. They can browse a sort of online retailer assortments from the ease of their homes, click a button to complete the buying, and have the whole thing delivered to their door. A feature that became progressively important during the pandemic.

How did the epidemic affect Canadians’ online shopping habits and how many Canadians are now shopping online? What influences Canadian’s choices when selecting online retailers?
Read on to find the answers to these questions and numerous more statistics about online shopping in Canada.

Online Shopping Facts for Canadians

The most general category for online shopping is computers and electronics at 42%.
16% of Canadians have an online subscription to things and services.
Progressively online sales increased by 110.8% from May 2019 to May 2020.
52% of online customers are females.
Regular shoppers, who make 41 online purchases per year, make up 60% of all online transactions.
73% of online sales income in 2020 came from buys made using a laptop.
Newer shoppers are most probably studying reviews before committing to a buyer.
87% of shoppers will buy more often from companies that offer free shipping.
77% of people in Canada wish to buy from online sales that have fraud protection.
40% of online buying is paid using credit cards.
45% of purchases are made through non-Canadian websites.

The Huge Number Of Canadians Are Shopping Online

The maximum number of people shopping online in Canada upraised from 73% in 2018 to 82% in 2020. The 25-44 age groups were the most probably to purchase goods and services online.
Canadians over 65 years old were the least probable to shop online. There is a greater suspicion in online dealings among the older generations.

What Are The Most Common Online Purchases?

The most common categories were computers and other electronics and women’s clothing. 42% of Canadians have bought computers and other electric items online, while 41% have bought female garments.

A survey of PayPal purchases presented that online sales of home office fittings, school supplies, and fitness equipment were also on the increase. The majority of Canadians are also ordering their foodstuffs online with females more probable than men to do their home shopping online. Amid COVID, many people also bought construction materials and garden equipment online. These things saw progress in sales of 140%.

Growth In Subscriptions During The Pandemic

During the peak of the pandemic in 2020, 16% of people in Canada had online subscriptions for domestic goods. These included subscriptions for meal tools, regular grocery orders, and other physical goods.

The other goods involved subscription services to companies such as Shave Club Canada and Fabletics Canada. These businesses provide to meet definite interests and provide customers with amazing items every month.

Overall, Shopping Online Soared During the Pandemic

Between February and May 2020, retail sales were down by 17.9% as the nation went into lockdown. Though, Canadians didn’t stop themselves from shopping. They just moved their business online and as a result, there was a 99.3% rise in online dealings during this time. The majority of Canadians changed their shopping to online during COVID-19. Online orders from superstores went up by 34.8% between the month of January and October 2020. The proportion of Canadians purchasing their groceries online increased from 5% to 17% between 2016 and 2020. The growth of online shopping has continued after the peak of the COVID- 19 threat with online shopping visits up by +25% in the twelve months ending June 2021.

Online Shoppers’ Demography

Couples without kids are most probable to buy online at 9%, followed by 23% of couples with kids. Youngsters who live alone are the least expected to order online at 19%.
Females are to some extent more likely to shop line with 52% of online buyers being female. The average yearly domestic income for Canadian online shoppers is $92,656. 45% of the shoppers live in city areas and 36% in suburban areas.

Almost 90% of online shopping was made by inhabitants from four provinces in 2020. Maximum online shopping returns came from Ontario at 37.1% followed by Quebec, at 21.&%; British Columbia, 14.1%; and Alberta, 13.1%.

Online Purchasing Done By Canadians Per-Annual

58% of online shoppers in 2019 belong to groups referred to as regular, power, and hyper/elite manic buyers and make a minimum of seven online buying per year. The percentage of people making at least seven annual purchases online went up by 43% between 2016 and 2019.
People in the elite group buy online 41 times annually, and their number has increased exponentially. Statistics for online shopping indicate that hyper-elite customers make up 60% of all online transactions. 42% of elite shoppers are 35-45 years of age groups and 42% couples with kids. Their average domestic annual revenue is $106,000.

Which Device Do People Use The Most When Online Shopping?

Maximum online shopping in Canada is done on laptops. In 2020, the laptop share of online sales income was 73%. Around 25% of the income came from purchases made with tablets.
Online sales from computers were worth $59 billion and mobile sales created a further $19 billion in income. Data for e-commerce forecast that the sales income will rise to $82 billion for computers and $32 billion for mobile phones in 2023.

Amazon Canada Is The Most Popular Online Marketplace

Amazon Canada has more than 160 million regular visitors and in 2019, Canadian business on the website made over $1 billion, which was an increase of 40% from the previous year. 72% of Canadian online shoppers made buying through Amazon Canada. There are over 30,000 third-party Canada-based sellers who use Amazon to sell goods with 45% selling their products outside of Canada.

Kijiji is the renowned online website in Canada with an estimated 55.82 visitors monthly followed by Walmart Canada, which got around 33 million monthly visits. 9% of people in Canada bought on an e-commerce website and just 3% bought from Etsy Canada.

Which Age Group Is Most Likely To Read Reviews Before Shopping?

According to data from the NPD Group, newer shoppers are most probable to read reviews of the product before buying a particular item. They are also most probable to use video content to better know how a product works and if it is worth buying. Companies are utilizing social media to lure new younger buyers. Facebook and Instagram are still the most popular stage to promote with 95% of e-merchant retailers using them. However, Instagram is developing in popularity and is used frequently by 69% of sellers.

There Are Peaks In Online Shopping Around Major Holidays

Online orders rise around the holidays and in 2021, consumers in Canada planned to spend 37% of their budget online. The huge increases are seen in one-fourth from Black Friday until Christmas.

Other peak periods include Valentine’s Day, Mother’s Day, Father’s Day, Halloween, and Easter.

What Do Customers Look For When Shopping Online?

Other than the suitability of having goods brought to you, the huge choices, and often inexpensive prices, what else do shoppers search for when they shop online?
When selecting online sellers, customers search for free delivery, complete delivery expectations, and genuine return policies. As more customers are shopping online, numerous businesses accustomed their business model to provide better for online shoppers.
Online customers are 72% probably to buy often from a seller that offers quick shipping, while 87% of customers will frequent businesses that give free shipping. 37% of people will not complete their order if delivery information is not offered in advance.

People of Canada are also more probable to shop regularly from online sales who are trying to decrease their carbon footprint. 46% of shoppers are probable to choose a greener company. Companies with loyalty packages are also probable to attract more consumers with 17% of shoppers saying it is an imperative measure when buying online.

Discounts and rewards are a way to make 71% of purchasers visit shopping websites more often. Having a bad return experience is one of the assured ways to stop customers from returning with 79% not returning to the seller if they had an issue returning their items.

Some People Still Have Reservations about Shopping Online

26% of people in Canada believe that online shopping risky than shopping in building materials retail stores. 77% people of in Canada say they are more liable to shop from online merchants who have scam protection.

How Online Shoppers Are Preferred To Pay For Their Purchases?

Online shopping figures from 2017 presented that 40% of online customers worldwide use credit cards to pay for buying closely followed by electronic payment at 39%. 28% of shoppers used withdrawals cards and cash on delivery and bank transfers were used by 23% and 20% of the customers, correspondingly. Using Ewallets is progressively becoming more general and is probable to account for around 27% of the online transaction by 2025.

Close To Half Of Online Sales Go To Websites Outside Of Canada

45% of online shopping in Canada is done through websites outside the country. The major reasons Canadians select websites in the United States, Europe, and Asia are lower prices and good choices of products. 41% of people in Canada named minimum prices and 23% the range of products as numerous reasons for selecting offshore retailers. Though, 40% of people in Canada are thinking about shopping more from Canadian companies in the future.

The Worldwide Picture Of Online Shopping

In 2020, over two billion people globally bought services and things online and returns from e-commerce touched 4.2 trillion US dollars.

Worldwide, 95% of people in Canada who had done online shopping were aged between 18 and 70 in 2018. 34% of the shoppers were from Generation X and one more 32% were Millennials. Only 6% of Canadian aged 75 or over preferred online.

The majority of people worldwide are preferred to buy their groceries online with the sector accounting for 12% of online market sales in 2020. There was an upsurge of 55% in online shopping in grocery, bringing the overall sales worth equal to 95.84 billion USD.


Data show that online shopping is here to stay. It got a huge boost during the pandemic and has continued to grow even after people have been capable to return to brick-and-mortar shops.
While Amazon is the most widespread marketplace in Canada and 45% of online buying is made through worldwide websites, more Canadians are concentrating on their online shopping on local websites in the future.

When competing for customers online, companies that offer free shipping give thorough info about delivery times and make returns stress-free, do the best. They are also the most probable to get customers coming back regularly. Self-regulating retailers who can reach consumers over a massive land mass through their digital source will be the best prepared to compete with giants like Amazon.